The forum on markets and marketing (FMM): Advancing service-dominant logic

Marketing Theory

Volumn 12, Issue 2, 2012, Pages 193-199

  Lusch, Robert Frank ^a   Vargo, Stephen Louis ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

co creation; effectuation; markets; networks; resources; S D logic; service dominant logic; systems; value

Indexed keywords

EID: 84863002120     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593111429509     Document Type: Review

References (11)

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