Consuming technology: Why marketers sometimes get it wrong

California Management Review

Volumn 48, Issue 1, 2005, Pages

  Berthon, Pierre ^a   Hulbert, James Mac ^b   Pitt, Leyland ^c  

^a BENTLEY COLLEGE   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

^c SIMON FRASER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29144513555     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.2307/41166330     Document Type: Article

References (38)

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2. th Edition (Englewood Cliffs, NJ: Prentice Hall, 2005).
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4. M. Heidegger, The Question Concerning Technology and Other Essays (New York, NY: Perennial, 1983).
5. P.-J. Bonhiem, La Philosophie Nouvelle (Paris: Sorvon, 1935).
6. While a number of marketing texts [e.g., P.R. Cateora and J.L. Graham, International Marketing (New York, NY: McGraw-Hill, 2005)] acknowledge the influence that technology has on society, the topic is peripheral and left unexplored. What these authors don't do is tell marketers the different ways in which technology and culture interact, and how to manage the process.
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19. The five trajectories outlined may not be exhaustive-other trajectories may exist.
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22. Here we were following Edwin Layton in his landmark paper "Technology as Knowledge," who specifically includes knowledge in the definition of technology. This goes back to the Greek definition of the word, which stresses that technology is both knowledge of a practice and that which is produced. E. Layton, "Technology as Knowledge," Technology and Culture, 15/1 (1974): 31-41.
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