-
1
-
-
61449210975
-
Marketing as exchange
-
Bagozzi, Richard P. 1975. Marketing as exchange. Journal of Marketing 39:32-39.
-
(1975)
Journal of Marketing
, vol.39
, pp. 32-39
-
-
Bagozzi, R.P.1
-
11
-
-
58149207463
-
Tracking the evolution of services marketing theory
-
Fisk, Raymond P., Stephen W. Brown, and Mary J. Bitner. 1993. Tracking the evolution of services marketing theory. Journal of Retailing 69:61-103.
-
(1993)
Journal of Retailing
, vol.69
, pp. 61-103
-
-
Fisk, R.P.1
Brown, S.W.2
Bitner, M.J.3
-
13
-
-
0003053314
-
Assets, attributes, and ownership
-
Foss, Kirsten, and Nicolai Foss. 2000. Assets, attributes, and ownership. International Journal of Economics of Business 8:19-37.
-
(2000)
International Journal of Economics of Business
, vol.8
, pp. 19-37
-
-
Foss, K.1
Foss, N.2
-
14
-
-
77955313402
-
Private property: Correcting the half truths
-
Freyfogle, Erik T. 2007. Private property: Correcting the half truths. Planning and Environmental Law 59:3-11.
-
(2007)
Planning and Environmental Law
, vol.59
, pp. 3-11
-
-
Freyfogle, E.T.1
-
15
-
-
0001217983
-
Property rights and economic theory: A survey of recent literature
-
Furubotn, Eirik G., and Svetozar Pejovich. 1972. Property rights and economic theory: A survey of recent literature. Journal of Economic Literature 10:1137-62.
-
(1972)
Journal of Economic Literature
, vol.10
, pp. 1137-1162
-
-
Furubotn, E.G.1
Pejovich, S.2
-
16
-
-
51949092031
-
The new institutional economics: A different approach to economic analysis
-
Furubotn, Eirik G., and Rudolf Richter. 2008. The new institutional economics: A different approach to economic analysis. Economic Affairs 28:15-23.
-
(2008)
Economic Affairs
, vol.28
, pp. 15-23
-
-
Furubotn, E.G.1
Richter, R.2
-
18
-
-
18844444930
-
Relationship marketing: The Nordic perspective
-
In, ed. Jagdish N. Sheth and Atul Parvatiyar, Thousand Oaks, CA: SAGE
-
Grönroos, Christian. 2000. Relationship marketing: The Nordic perspective. In Handbook of relationship marketing, ed. Jagdish N. Sheth and Atul Parvatiyar, 95-117. Thousand Oaks, CA: SAGE.
-
(2000)
Handbook of Relationship Marketing
, pp. 95-117
-
-
Grönroos, C.1
-
21
-
-
79955693222
-
Property rights theory
-
In, 5th edn, ed. H. Corsten and R. Gössinger, München: Oldenbourg
-
Haase, Michaela. 2008. Property rights theory. In Lexikon der Betriebswirtschaftslehre, 5th edn, ed. H. Corsten and R. Gössinger, 679-86. München: Oldenbourg.
-
(2008)
Lexikon Der Betriebswirtschaftslehre
, pp. 679-686
-
-
Haase, M.1
-
22
-
-
79955697750
-
German and Anglo-Saxon approaches to services and services marketing: Taking stock-Looking ahead
-
In, ed. Michael Kleinaltenkamp. (accessed April 6,2009), Berlin: Freie Universität Berlin
-
Haase, Michaela, Stefan Chatrath, and Samy Saab. 2008. German and Anglo-Saxon approaches to services and services marketing: Taking stock-Looking ahead. In Berliner Reihe zum Marketing, ed. Michael Kleinaltenkamp. Berlin: Freie Universität Berlin. http://www.wiwiss.fu-berlin/institute/marketing/forschung/arbeitspapiere/index.html (accessed April 6, 2009).
-
(2008)
Berliner Reihe Zum Marketing
-
-
Haase, M.1
Chatrath, S.2
Saab, S.3
-
23
-
-
0014413249
-
The tragedy of the commons
-
Hardin, Garrett. 1968. The tragedy of the commons. Science 162: 1243-48.
-
(1968)
Science
, vol.162
, pp. 1243-1248
-
-
Hardin, G.1
-
25
-
-
85089130807
-
The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory
-
In, ed. Robert F. Lusch and Steven Vargo, Armonk, NY: Sharpe
-
Hunt, Shelby D., and Sreedhar Madhavaram. 2006. The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory. In The service-dominant logic of marketing: Dialog, debate, and directions, ed. Robert F. Lusch and Steven Vargo, 67-84. Armonk, NY: Sharpe.
-
(2006)
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
, pp. 67-84
-
-
Hunt, S.D.1
Madhavaram, S.2
-
26
-
-
0345980307
-
Outlining social physics for modern societies-Locating culture, economics, and politics: The Enlightenment reconsidered
-
Iberall, Arthur S. 1985. Outlining social physics for modern societies-Locating culture, economics, and politics: The Enlightenment reconsidered. Applied Physical and Mathematical Sciences 82:5582-84.
-
(1985)
Applied Physical and Mathematical Sciences
, vol.82
, pp. 5582-5584
-
-
Iberall, A.S.1
-
28
-
-
23744464105
-
Marktinformationen: Screening und Signaling unter Partnern und Rivalen
-
Kaas, Klaus P. 1991. Marktinformationen: Screening und Signaling unter Partnern und Rivalen. Zeitschrift für Betriebswirtschaft 61:357-70.
-
(1991)
Zeitschrift Für Betriebswirtschaft
, vol.61
, pp. 357-370
-
-
Kaas, K.P.1
-
30
-
-
1242322638
-
Integrativit t als Kern einer umfassenden Leistungslehre
-
In, ed. K. Backhaus, B. Günter, M. Kleinaltenkamp, W. Plinke, and H. Raffée, Wiesbaden: Gabler
-
Kleinaltenkamp, Michael. 1997a. Integrativit t als Kern einer umfassenden Leistungslehre. In Marktleistung und Wettbewerb: Strategische und operative Perspektiven der marktorientierten Leistungsgestaltung. Festschrift für Werner H. Engelhardt zum 65. Geburtstag, ed. K. Backhaus, B. Günter, M. Kleinaltenkamp, W. Plinke, and H. Raffée, 83-114. Wiesbaden: Gabler.
-
(1997)
Marktleistung Und Wettbewerb: Strategische Und Operative Perspektiven Der Marktorientierten Leistungsgestaltung. Festschrift Für Werner H. Engelhardt Zum 65. Geburtstag
, pp. 83-114
-
-
Kleinaltenkamp, M.1
-
32
-
-
1242345340
-
Externe Faktoren in der Theorie der Unternehmung
-
In, ed. H. Albach, E. Eymann, A. Luhmer, and M. Stevens, Berlin: Springer
-
Kleinaltenkamp, Michael, and Michaela Haase. 1999. Externe Faktoren in der Theorie der Unternehmung. In Die Theorie der Unternehmung in Forschung und Praxis, ed. H. Albach, E. Eymann, A. Luhmer, and M. Stevens, 167-94. Berlin: Springer.
-
(1999)
Die Theorie Der Unternehmung in Forschung Und Praxis
, pp. 167-194
-
-
Kleinaltenkamp, M.1
Haase, M.2
-
33
-
-
33750872545
-
Macromarketing: Past, present, and possible future
-
Layton, Roger A., and Sanford Grossbart 2006. Macromarketing: Past, present, and possible future. Journal of Macromarketing 26:193-213.
-
(2006)
Journal of Macromarketing
, vol.26
, pp. 193-213
-
-
Layton, R.A.1
Grossbart, S.2
-
34
-
-
27844534822
-
Law, endowments, and property rights
-
Levine, Ross. 2005. Law, endowments, and property rights. Journal of Economic Perspectives 19:61-88.
-
(2005)
Journal of Economic Perspectives
, vol.19
, pp. 61-88
-
-
Levine, R.1
-
35
-
-
84990359360
-
Whither services marketing?
-
Lovelock, Christopher H., and Evert Gummesson. 2004. Whither services marketing? In search of a new paradigm and fresh perspectives. Journal of Service Research 7:20-41.
-
(2004)
Journal of Service Research
, vol.7
, pp. 20-41
-
-
Lovelock, C.H.1
Gummesson, E.2
-
36
-
-
0004300475
-
-
6th ed, Upper Saddle River, NJ: Prentice Hall
-
Lovelock, Christopher H., and Jochen Wirtz. 2007. Services marketing: People, technology, strategy. 6th ed. Upper Saddle River, NJ: Prentice Hall.
-
(2007)
Services Marketing: People, Technology, Strategy
-
-
Lovelock, C.H.1
Wirtz, J.2
-
37
-
-
84990398490
-
Service-dominant logic: Reactions, reflections and refinements
-
Lusch, Robert F., and Stephen L. Vargo. 2006. Service-dominant logic: Reactions, reflections and refinements. Marketing Theory 6:281-8.
-
(2006)
Marketing Theory
, vol.6
, pp. 281-288
-
-
Lusch, R.F.1
Vargo, S.L.2
-
38
-
-
56749133147
-
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
-
Madhavaram, Sreedhar, and Shelby D. Hunt. 2008. The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy. Journal of the Academy of Marketing Science 36:67-82.
-
(2008)
Journal of the Academy of Marketing Science
, vol.36
, pp. 67-82
-
-
Madhavaram, S.1
Hunt, S.D.2
-
40
-
-
84892813165
-
Grundlagen des Marktprozesses
-
In. ed. Michael Kleinaltenkamp and W. Plinke, 2nd ed, Berlin: Springer
-
Plinke, Wulff. 2000. Grundlagen des Marktprozesses. In Technischer Vertrieb - Grundlagen. ed. Michael Kleinaltenkamp and W. Plinke, 2nd ed, 3-99. Berlin: Springer.
-
(2000)
Technischer Vertrieb - Grundlagen
, pp. 3-99
-
-
Plinke, W.1
-
42
-
-
77956356589
-
-
Grundlagen. 2nd ed. München: Wien Oldenbourg
-
Schneider, Dieter. 1995. Betriebswirtschaftslehre, Vol. 1 Grundlagen. 2nd ed. München: Wien Oldenbourg.
-
(1995)
Betriebswirtschaftslehre
, vol.1
-
-
Schneider, D.1
-
43
-
-
1342330163
-
The evolution of relationship marketing
-
In, ed. Jagdish N. Sheth and Atul Parvatiyar, Thousand Oaks, CA: SAGE
-
Sheth, Jagdish N., and Atul Parvatiyar. 2000. The evolution of relationship marketing. In Handbook of relationship marketing, ed. Jagdish N. Sheth and Atul Parvatiyar, 119-45, Thousand Oaks, CA: SAGE.
-
(2000)
Handbook of Relationship Marketing
, pp. 119-145
-
-
Sheth, J.N.1
Parvatiyar, A.2
-
45
-
-
70349625349
-
Toward a transcending conceptualization of relationship: A service-dominant logic perspective
-
Vargo, Stephen L. 2009. Toward a transcending conceptualization of relationship: A service-dominant logic perspective. Journal of Business and Industrial Marketing 24(5/6):373-79.
-
(2009)
Journal of Business and Industrial Marketing
, vol.24
, Issue.5-6
, pp. 373-379
-
-
Vargo, S.L.1
-
46
-
-
1642587247
-
Evolving to a new dominant logic for marketing
-
Vargo, Stephen L., and Robert F. Lusch. 2004. Evolving to a new dominant logic for marketing. Journal of Marketing 68:1-17.
-
(2004)
Journal of Marketing
, vol.68
, pp. 1-17
-
-
Vargo, S.L.1
Lusch, R.F.2
-
48
-
-
85089132460
-
Historical perspectives on service-dominant logic
-
In, ed. Robert F. Lusch and Stephen L. Vargo, Armonk, NY: Sharpe
-
Vargo, Stephen L., Robert F. Lusch, and Fred W. Morgan. 2006. Historical perspectives on service-dominant logic. In The service-dominant logic of marketing: Dialog, debate, and directions, ed. Robert F. Lusch and Stephen L. Vargo, 29-42. Armonk, NY: Sharpe.
-
(2006)
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
, pp. 29-42
-
-
Vargo, S.L.1
Lusch, R.F.2
Morgan, F.W.3
|