Corporate social responsibility: Adoption of green marketing by hotel industry

Asian Social Science

Volumn 9, Issue 17, 2013, Pages 79-93

  Punitha, S ^a   Mohd Rasdi, Roziah ^a  

^a UNIVERSITY PUTRA MALAYSIA   (Malaysia)

Author keywords

Corporate social responsibility (CSR); Environment; Green marketing; Hospitality management; Hotel industry; Tourism

Indexed keywords

EID: 84888615347     PISSN: 19112017     EISSN: 19112025     Source Type: Journal    
DOI: 10.5539/ass.v9n17p79     Document Type: Review

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