酒店行业中善因营销对于绿色实践的影响;Effect of cause-related marketing for green practices in the hotel industry

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 22, Issue 3, 2012, Pages 249-259

  Ham, Sunny ^a   Choi, Yung Kyun ^b  

^a Gachon University   (South Korea)

^b Dongguk University   (South Korea)

Author keywords

attitude toward the hotel; cause related marketing; green practices; hotel; visit intentions

Indexed keywords

EID: 85148566444     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/21639159.2012.696338     Document Type: Article

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