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Volumn 5, Issue 1, 2013, Pages 97-114

Explorations and insights consumer rights: A co-optation of the contemporary consumer movement

Author keywords

Activism; Co optation; Consumer rights history; Marketing history paper type conceptual paper; New social movements

Indexed keywords


EID: 84921313177     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557501311293370     Document Type: Article
Times cited : (12)

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