Analysing conjoint data with OLS and PLS regression: A case study with wine

Journal of the Science of Food and Agriculture

Volumn 93, Issue 15, 2013, Pages 3682-3690

  Jaeger, Sara R ^a   Mielby, Line H ^b,c   Heymann, Hildegarde ^d   Jia, Yilin ^a   Frøst, Michael B ^b  

^a THE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED   (New Zealand)

^b UNIVERSITY OF COPENHAGEN   (Denmark)

^c AARHUS UNIVERSITY   (Denmark)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Cabernet Sauvignon; Chardonnay; Consumer research; Purchase likelihood; Rating based conjoint analysis

Indexed keywords

ARTICLE; CABERNET SAUVIGNON; CHARDONNAY; CONSUMER; CONSUMER RESEARCH; HUMAN; PURCHASE LIKELIHOOD; RATING-BASED CONJOINT ANALYSIS; REGRESSION ANALYSIS; STATISTICS; WINE; YOUNG ADULT;

CABERNET SAUVIGNON; CHARDONNAY; CONSUMER RESEARCH; PURCHASE LIKELIHOOD; RATING-BASED CONJOINT ANALYSIS;

CONSUMER SATISFACTION; HUMANS; LEAST-SQUARES ANALYSIS; WINE; YOUNG ADULT;

EID: 84887021609     PISSN: 00225142     EISSN: 10970010     Source Type: Journal    
DOI: 10.1002/jsfa.6194     Document Type: Article

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