Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector

European Journal of Marketing

Volumn 47, Issue 11-12, 2013, Pages 1931-1953

  Gorton, Matthew ^a   Angell, Robert ^b   White, John ^c   Tseng, Yu Shan ^a  

^a NEWCASTLE UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF PLYMOUTH   (United Kingdom)

Author keywords

Cause related voucher schemes; Grocery retail; Retailing; Structural equation modelling; Vouchers

Indexed keywords

EID: 84885465613     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-06-2011-0286     Document Type: Article

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