An analysis of consumers' responses to cause related marketing

Journal of Nonprofit and Public Sector Marketing

Volumn 20, Issue 2, 2008, Pages 283-297

  Hoek, Janet ^a   Gendall, Philip ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Cause related marketing; Discrete choice modeling

Indexed keywords

EID: 70849130434     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802224977     Document Type: Article

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