Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

Services Marketing Quarterly

Volumn 34, Issue 4, 2013, Pages 274-291

  Srivastava, Kavita ^a   Sharma, Narendra K ^b  

^a RAJIV GANDHI INSTITUTE OF PETROLEUM TECHNOLOGY   (India)

^b INDIAN INSTITUTE OF TECHNOLOGY KANPUR   (India)

Author keywords

corporate image; credibility; reputation; satisfaction; service quality

Indexed keywords

EID: 84884240995     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332969.2013.827020     Document Type: Article

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