Measuring brand health to improve top-line growth

MIT Sloan Management Review

Volumn 49, Issue 1, 2007, Pages

  Berg, Julie Dexter ^a   Matthews, John M ^b   O'Hare, Constance M ^b  

^a Partners and Berg Brandmaking   (United States)

^b Beacon Advisors LLC   (United States)

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[No Author keywords available]

Indexed keywords

EID: 35748966468     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (16)

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