메뉴 건너뛰기




Volumn 42, Issue 2, 2011, Pages 205-245

Advertising, the matchmaker

Author keywords

[No Author keywords available]

Indexed keywords


EID: 79751490066     PISSN: 07416261     EISSN: 17562171     Source Type: Journal    
DOI: 10.1111/j.1756-2171.2011.00131.x     Document Type: Article
Times cited : (72)

References (59)
  • 1
    • 0035614319 scopus 로고    scopus 로고
    • Empirically Distinguishing Informative and Prestige Effects of Advertising
    • Ackerberg, D. Empirically Distinguishing Informative and Prestige Effects of Advertising. RAND Journal of Economics, Vol. 32 (2001), pp. 316-333.
    • (2001) RAND Journal of Economics , vol.32 , pp. 316-333
    • Ackerberg, D.1
  • 2
    • 0042025016 scopus 로고    scopus 로고
    • Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination
    • Ackerberg, D. Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination. International Economic Review, Vol. 44 (2003), pp. 1007-1040.
    • (2003) International Economic Review , vol.44 , pp. 1007-1040
    • Ackerberg, D.1
  • 3
    • 79957714151 scopus 로고    scopus 로고
    • Advertising, the Matchmaker."
    • Anand, B. and Shachar, R. Advertising, the Matchmaker.", 2001.
    • (2001)
    • Anand, B.1    Shachar, R.2
  • 4
    • 2442682777 scopus 로고    scopus 로고
    • Brands as Beacons: A New Source of Loyalty to Multiproduct Firms
    • Anand, B. and Shachar, R. Brands as Beacons: A New Source of Loyalty to Multiproduct Firms. Journal of Marketing Research, Vol. 41 (2004), pp. 135-150.
    • (2004) Journal of Marketing Research , vol.41 , pp. 135-150
    • Anand, B.1    Shachar, R.2
  • 7
    • 38249030753 scopus 로고    scopus 로고
    • Chi-Square Diagnostic Tests for Econometric Models: Introduction and Applications
    • Andrews, D. Chi-Square Diagnostic Tests for Econometric Models: Introduction and Applications. Journal of Econometrics, Vol. 37 (1998), pp. 135-156.
    • (1998) Journal of Econometrics , vol.37 , pp. 135-156
    • Andrews, D.1
  • 9
    • 35448983409 scopus 로고    scopus 로고
    • The Economic Analysis of Advertising
    • In M. Armstrong and R. Porter, eds., Amsterdam North-Holland
    • Bagwell, K. The Economic Analysis of Advertising." In M. Armstrong and R. Porter, eds., Handbook of Industrial Organization. Amsterdam North-Holland, 2003.
    • (2003) Handbook of Industrial Organization
    • Bagwell, K.1
  • 10
    • 84960569930 scopus 로고
    • A Simple Theory of Advertising as a Good or Bad
    • Becker, G. and Murphy, K. A Simple Theory of Advertising as a Good or Bad. Quarterly Journal of Economics, Vol. 108 (1993), pp. 941-964.
    • (1993) Quarterly Journal of Economics , vol.108 , pp. 941-964
    • Becker, G.1    Murphy, K.2
  • 11
    • 85077390164 scopus 로고
    • Estimating Discrete-Choice Models of Product Differentiation
    • Berry, S.T. Estimating Discrete-Choice Models of Product Differentiation. RAND Journal of Economics, Vol. 25 (1994), pp. 242-262.
    • (1994) RAND Journal of Economics , vol.25 , pp. 242-262
    • Berry, S.T.1
  • 12
    • 0029190847 scopus 로고
    • Automobile Prices in Market Equilibrium
    • Berry, S.T., Levinsohn, J., and Pakes, A. Automobile Prices in Market Equilibrium. Econometrica, Vol. 63 (1995), pp. 841-890.
    • (1995) Econometrica , vol.63 , pp. 841-890
    • Berry, S.T.1    Levinsohn, J.2    Pakes, A.3
  • 14
    • 84959835849 scopus 로고
    • Equilibrium Distribution of Prices and Advertising
    • Butters, G. Equilibrium Distribution of Prices and Advertising. Review of Economic Studies, Vol. 44 (1977), pp. 465-492.
    • (1977) Review of Economic Studies , vol.44 , pp. 465-492
    • Butters, G.1
  • 15
    • 0035603218 scopus 로고    scopus 로고
    • Binary Choice with Binary Endogenous Regressors in Panel Data: Estimating the Effect of Fertility on Female Labour Participation
    • Carrasco, R. Binary Choice with Binary Endogenous Regressors in Panel Data: Estimating the Effect of Fertility on Female Labour Participation. Journal of Business and Economic Statistics, Vol. 19 (2001), pp. 385-394.
    • (2001) Journal of Business and Economic Statistics , vol.19 , pp. 385-394
    • Carrasco, R.1
  • 16
    • 34248220509 scopus 로고
    • Multivariate Regression Models for Panel Data
    • In G.S. Maddala, ed., Aldershot, UK Edward Elgar Publishing
    • Chamberlain, G. Multivariate Regression Models for Panel Data." In G.S. Maddala, ed., The Econometrics of Panel Data, Vol. 1. Aldershot, UK Edward Elgar Publishing, 1993.
    • (1993) The Econometrics of Panel Data , vol.1
    • Chamberlain, G.1
  • 17
    • 42949134999 scopus 로고    scopus 로고
    • Learning and the Value of Information: The Case of Health Plan Report Cards
    • Chernew, M., Gowrisankaran, G., and Scanlon, D.P. Learning and the Value of Information: The Case of Health Plan Report Cards. Journal of Econometrics, Vol. 144 (2008), pp. 156-174.
    • (2008) Journal of Econometrics , vol.144 , pp. 156-174
    • Chernew, M.1    Gowrisankaran, G.2    Scanlon, D.P.3
  • 18
    • 79957713527 scopus 로고    scopus 로고
    • Dynamic Equilibrium in the U.S. Prescription Drug Market after Patent Expiration." Contributed Paper no. 1242, Econometric Society World Congress 2000
    • Ching, A. Dynamic Equilibrium in the U.S. Prescription Drug Market after Patent Expiration." Contributed Paper no. 1242, Econometric Society World Congress 2000, 2000.
    • (2000)
    • Ching, A.1
  • 19
    • 3342934988 scopus 로고    scopus 로고
    • An Empirical Model of Learning and Spillovers in New Drug Entry
    • Coscelli, A. and Shum, M. An Empirical Model of Learning and Spillovers in New Drug Entry. Journal of Econometrics, Vol. 122 (2004), pp. 213-246.
    • (2004) Journal of Econometrics , vol.122 , pp. 213-246
    • Coscelli, A.1    Shum, M.2
  • 20
    • 24344485892 scopus 로고    scopus 로고
    • Uncertainty and Learning in Pharmaceutical Demand
    • Crawford, G. and Shum, M. Uncertainty and Learning in Pharmaceutical Demand. Econometrica, Vol. 73 (2005), pp. 1137-1173.
    • (2005) Econometrica , vol.73 , pp. 1137-1173
    • Crawford, G.1    Shum, M.2
  • 22
    • 79957755052 scopus 로고
    • An Empirical Dynamic Model of Optimal Brand Choice." Working Paper no. 88, Foerder Institute of Economic Research
    • Eckstein, Z., Horsky, D., and Raban, Y. An Empirical Dynamic Model of Optimal Brand Choice." Working Paper no. 88, Foerder Institute of Economic Research, 1988.
    • (1988)
    • Eckstein, Z.1    Horsky, D.2    Raban, Y.3
  • 23
    • 0030305348 scopus 로고    scopus 로고
    • Decision-Making under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
    • Erdem, T. and Keane, M. Decision-Making under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. Marketing Science, Vol. 15 (1996), pp. 1-20.
    • (1996) Marketing Science , vol.15 , pp. 1-20
    • Erdem, T.1    Keane, M.2
  • 24
    • 79957702064 scopus 로고    scopus 로고
    • Advertising Rates, Audience Composition, and Competition in the Network Television Industry." GSIA Working Paper no. 1999-E28, Department of Economics, Carnegie Mellon University
    • Goettler, R. Advertising Rates, Audience Composition, and Competition in the Network Television Industry." GSIA Working Paper no. 1999-E28, Department of Economics, Carnegie Mellon University, 1999.
    • (1999)
    • Goettler, R.1
  • 25
    • 0012041244 scopus 로고    scopus 로고
    • Spatial Competition in the Network Television Industry
    • Goettler, R. and Shachar, R. Spatial Competition in the Network Television Industry. RAND Journal of Economics, Vol. 32 (2001), pp. 624-656.
    • (2001) RAND Journal of Economics , vol.32 , pp. 624-656
    • Goettler, R.1    Shachar, R.2
  • 26
    • 0001814815 scopus 로고
    • Informative Advertising with Differentiated Products
    • Grossman, G. and Shapiro, C. Informative Advertising with Differentiated Products. Review of Economic Studies, Vol. 51 (1984), pp. 63-82.
    • (1984) Review of Economic Studies , vol.51 , pp. 63-82
    • Grossman, G.1    Shapiro, C.2
  • 27
    • 79957787298 scopus 로고    scopus 로고
    • Some Practical Issues in Maximum Simulated Likelihood." Discussion Papers Series no. EM/97/340, London School of Economics
    • Hajivassiliou, V. Some Practical Issues in Maximum Simulated Likelihood." Discussion Papers Series no. EM/97/340, London School of Economics, 1997.
    • (1997)
    • Hajivassiliou, V.1
  • 28
    • 70350225597 scopus 로고
    • Classical Estimation Methods for LDV Models Using Simulation
    • " In R.F. Engel and D.L. McFadden, eds., Amsterdam: Elsevier Science
    • Hajivassiliou, V. and Ruud, P. Classical Estimation Methods for LDV Models Using Simulation." In R.F. Engel and D.L. McFadden, eds., Handbook of Econometrics, Vol. IV. Amsterdam: Elsevier Science, 1994.
    • (1994) Handbook of Econometrics , vol.4
    • Hajivassiliou, V.1    Ruud, P.2
  • 29
    • 0002275462 scopus 로고
    • Statistical Models for Discrete Panel Data
    • In C. Manski and D. McFadden, eds., Cambridge, Mass. MIT Press
    • Heckman, J. Statistical Models for Discrete Panel Data." In C. Manski and D. McFadden, eds., Structural Analysis of Discrete Data with Econometric Applications. Cambridge, Mass. MIT Press, 1981a.
    • (1981) Structural Analysis of Discrete Data with Econometric Applications
    • Heckman, J.1
  • 30
    • 0002275464 scopus 로고
    • The Incidental Parameters Problem and the Problem of Initial Conditions in Estimating a Discrete Time-Discrete Data Stochastic Process
    • In C. Manski and D. McFadden, eds., Cambridge, Mass. MIT Press
    • Heckman, J. The Incidental Parameters Problem and the Problem of Initial Conditions in Estimating a Discrete Time-Discrete Data Stochastic Process." In C. Manski and D. McFadden, eds., Structural Analysis of Discrete Data with Econometric Applications. Cambridge, Mass. MIT Press, 1981b.
    • (1981) Structural Analysis of Discrete Data with Econometric Applications
    • Heckman, J.1
  • 31
    • 0000968577 scopus 로고
    • 2 Goodness of Fit Statistic for Models with Parameters Estimated from Microdata
    • 2 Goodness of Fit Statistic for Models with Parameters Estimated from Microdata. Econometrica, Vol. 52 (1984), pp. 1543-1548.
    • (1984) Econometrica , vol.52 , pp. 1543-1548
    • Heckman, J.1
  • 32
    • 0002047973 scopus 로고
    • Viewer Miscomprehension of Televised Communication: Selected Findings
    • Jacoby, J. and Hoyer, W. Viewer Miscomprehension of Televised Communication: Selected Findings. Journal of Marketing, Vol. 46 (1982), pp. 12-26.
    • (1982) Journal of Marketing , vol.46 , pp. 12-26
    • Jacoby, J.1    Hoyer, W.2
  • 33
    • 0038984648 scopus 로고
    • The Comprehension/Miscomprehension of Print Communication: Selected Findings
    • Jacoby, J. and Hoyer, W. The Comprehension/Miscomprehension of Print Communication: Selected Findings. Journal of Consumer Research, Vol. 15 (1989), pp. 434-443.
    • (1989) Journal of Consumer Research , vol.15 , pp. 434-443
    • Jacoby, J.1    Hoyer, W.2
  • 34
    • 0037677802 scopus 로고    scopus 로고
    • The Effect of Information on Product Quality: Evidence from Restaurant Hygiene Grade Cards
    • Jin, G. and Leslie, P. The Effect of Information on Product Quality: Evidence from Restaurant Hygiene Grade Cards. Quarterly Journal of Economics, Vol. 118 (2003), pp. 409-451.
    • (2003) Quarterly Journal of Economics , vol.118 , pp. 409-451
    • Jin, G.1    Leslie, P.2
  • 35
    • 33747636012 scopus 로고    scopus 로고
    • On the Simple Economics of Advertising, Marketing and Product Design
    • Johnson, J. and Myatt, D. On the Simple Economics of Advertising, Marketing and Product Design. American Economic Review, Vol. 96 (2006), pp. 756-784.
    • (2006) American Economic Review , vol.96 , pp. 756-784
    • Johnson, J.1    Myatt, D.2
  • 37
    • 75449096156 scopus 로고
    • The Learning of Consumer Likes, Preferences and Choices
    • In F.M. Bass, C.W. King, and E.A. Pessemier, eds. New York Wiley
    • Krugman, H.E. The Learning of Consumer Likes, Preferences and Choices." In F.M. Bass, C.W. King, and E.A. Pessemier, eds. Applications of the Sciences in Marketing Management. New York Wiley, 1968.
    • (1968) Applications of the Sciences in Marketing Management
    • Krugman, H.E.1
  • 41
    • 0002297105 scopus 로고
    • Conditional Logit Analysis of Qualitative Choice Behavior
    • In P. Zarembka, ed., New York Academic Press
    • McFadden, D. Conditional Logit Analysis of Qualitative Choice Behavior." In P. Zarembka, ed., Frontiers in Econometrics. New York Academic Press, 1973.
    • (1973) Frontiers in Econometrics
    • McFadden, D.1
  • 42
    • 0002293547 scopus 로고
    • Econometric Models of Probabilistic Choice
    • In C. Manski and D. McFadden, eds., Cambridge, Mass. MIT Press
    • McFadden, D. Econometric Models of Probabilistic Choice." In C. Manski and D. McFadden, eds., Structural Analysis of Discrete Data with Econometric Applications. Cambridge, Mass. MIT Press, 1981.
    • (1981) Structural Analysis of Discrete Data with Econometric Applications
    • McFadden, D.1
  • 43
    • 0000883977 scopus 로고
    • A Method of Simulated Moments for Estimation of Discrete Response Models without Numerical Integration
    • McFadden, D. A Method of Simulated Moments for Estimation of Discrete Response Models without Numerical Integration. Econometrica, Vol. 57 (1989), pp. 995-1026.
    • (1989) Econometrica , vol.57 , pp. 995-1026
    • McFadden, D.1
  • 44
    • 84936823535 scopus 로고
    • Price and Advertising Signals of Product Quality
    • Milgrom, P. and Roberts, J. Price and Advertising Signals of Product Quality. Journal of Political Economy, Vol. 94 (1986), pp. 796-821.
    • (1986) Journal of Political Economy , vol.94 , pp. 796-821
    • Milgrom, P.1    Roberts, J.2
  • 45
    • 0000601655 scopus 로고    scopus 로고
    • The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart
    • Milyo, J. and Waldfogel, J. The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart. American Economic Review, Vol. 89 (1999), pp. 1081-1096.
    • (1999) American Economic Review , vol.89 , pp. 1081-1096
    • Milyo, J.1    Waldfogel, J.2
  • 46
    • 79957728569 scopus 로고    scopus 로고
    • National Reference Supplement. Nielsen Media Research, 1995-1996.
    • National Reference Supplement. Nielsen Media Research, 1995-1996.
  • 47
    • 0001181569 scopus 로고
    • Advertising as Information
    • Nelson, P. Advertising as Information. Journal of Political Economy, Vol. 82 (1974), pp. 729-734.
    • (1974) Journal of Political Economy , vol.82 , pp. 729-734
    • Nelson, P.1
  • 48
    • 0000306101 scopus 로고    scopus 로고
    • Measuring Market Power in the Ready-to-Eat Cereal Industry
    • Nevo, A. Measuring Market Power in the Ready-to-Eat Cereal Industry. Econometrica, Vol. 69 (2001), pp. 307-342.
    • (2001) Econometrica , vol.69 , pp. 307-342
    • Nevo, A.1
  • 49
    • 0001331135 scopus 로고
    • Simulation and the Asymptotics of Optimization Estimators
    • Pakes, A. and Pollard, D. Simulation and the Asymptotics of Optimization Estimators. Econometrica, Vol. 57 (1989), pp. 1027-1057.
    • (1989) Econometrica , vol.57 , pp. 1027-1057
    • Pakes, A.1    Pollard, D.2
  • 51
    • 0001373213 scopus 로고
    • An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry
    • Roberts, M.J. and Samuelson, L. An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry. RAND Journal of Economics, Vol. 19 (1988), pp. 200-220.
    • (1988) RAND Journal of Economics , vol.19 , pp. 200-220
    • Roberts, M.J.1    Samuelson, L.2
  • 53
    • 0003218960 scopus 로고
    • An Audience Flow Model of Television Viewing Choice
    • Rust, R. and Alpert, M. An Audience Flow Model of Television Viewing Choice. Marketing Science, Vol. 3 (1984), pp. 113-124.
    • (1984) Marketing Science , vol.3 , pp. 113-124
    • Rust, R.1    Alpert, M.2
  • 54
    • 38149146263 scopus 로고
    • A Diagnostic Test for the Sources of Persistence in Individuals' Decisions
    • Shachar, R. A Diagnostic Test for the Sources of Persistence in Individuals' Decisions. Economics Letters, Vol. 45 (1994), pp. 7-13.
    • (1994) Economics Letters , vol.45 , pp. 7-13
    • Shachar, R.1
  • 55
  • 56
    • 0034341431 scopus 로고    scopus 로고
    • Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a TV Viewing Choice Model
    • Shachar, R. and Emerson, J. Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a TV Viewing Choice Model. Journal of Marketing Research, Vol. 37 (2000), pp. 173-186.
    • (2000) Journal of Marketing Research , vol.37 , pp. 173-186
    • Shachar, R.1    Emerson, J.2
  • 57
    • 79957725498 scopus 로고    scopus 로고
    • Empirical Implications of Physician Authority in Pharmaceutical Decisionmaking." Working Paper 6851
    • Stern, S. and Trajtenberg, M. Empirical Implications of Physician Authority in Pharmaceutical Decisionmaking." Working Paper 6851, 2001.
    • (2001)
    • Stern, S.1    Trajtenberg, M.2
  • 58
    • 0003441938 scopus 로고
    • U.S. Bureau of the Census, Section 14, no. 728. Washington, Government Printing office.
    • U.S. Bureau of the Census, Statistical Abstract of the United States (1995), Section 14, no. 728. Washington, Government Printing office.
    • (1995) Statistical Abstract of the United States


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.