Measuring the Impact of Product Placement on Children Using Digital Brand Integration

Journal of Food Products Marketing

Volumn 19, Issue 3, 2013, Pages 176-200

  Hudson, Simon ^a   Elliott, Charlene ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

advertising to children; digital brand integration; food and beverage; product placement

Indexed keywords

EID: 84879676037     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454446.2013.724370     Document Type: Article

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