The Implicit Association Test in Market Research: Potentials and Pitfalls

Psychology and Marketing

Volumn 30, Issue 7, 2013, Pages 588-601

  Gregg, Aiden P ^a   Klymowsky, James ^b  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

^b Seven Stones ^*  (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84878963922     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20630     Document Type: Article

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