Spanning the globe

Marketing Management

Volumn 17, Issue 5, 2008, Pages 40-43

  Dimofte, Claudiu V ^a   Johansson, Johny K ^a   Ronkainen, Ilkka A ^a,b  

^a GEORGETOWN UNIVERSITY   (United States)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 54049131814     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. Holt, Douglas B, John A. Quelch, and Earl L. Taylor (2004), "How Global Brands Compete," Harvard Business Review, 82 (9), 68-81.
2. Johansson, Johny K. and Ilkka A. Ronkainen (2005), "The Esteem of Global Brands," Journal of Brand Management, 12 (5), 339-54.
3. Nye, Joseph S., Jr. (2004), Soft Power: The Means to Success in World Politics, New York, NY: PublicAffairs.