Extending the implicit association test (IAT): Assessing consumer attitudes based on multi-dimensional implicit associations

PLoS ONE

Volumn 6, Issue 1, 2011, Pages

  Gattol, Valentin ^a   Sääksjärvi, Maria ^a   Carbon, Claus Christian ^b  

^a Swedish School of Economics and Business Administration   (Netherlands)

^b UNIVERSITY OF BAMBERG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; ASSOCIATION; CONSCIOUSNESS; CONSUMER ATTITUDE; CONTROLLED STUDY; FEMALE; HUMAN; HUMAN EXPERIMENT; IMPLICIT ASSOCIATION TEST; MALE; METHODOLOGY; NORMAL HUMAN; PSYCHOLOGIC TEST; RELIABILITY; RESPONSE TIME; SENSITIVITY ANALYSIS; VALIDITY; VISUAL STIMULATION; VOLUNTEER; ATTITUDE; PERSONALITY TEST; SOCIAL PSYCHOLOGY;

ADULT; ASSOCIATION; ATTITUDE; FEMALE; HUMANS; MALE; PREJUDICE; WORD ASSOCIATION TESTS; YOUNG ADULT;

EID: 79251562150     PISSN: None     EISSN: 19326203     Source Type: Journal    
DOI: 10.1371/journal.pone.0015849     Document Type: Article

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