Exploring social influence via posterior effect of word-of-mouth recommendations

WSDM 2012 - Proceedings of the 5th ACM International Conference on Web Search and Data Mining

Volumn , Issue , 2012, Pages 573-582

  Huang, Junming ^a   Cheng, Xue Qi ^a   Shen, Hua Wei ^a   Zhou, Tao ^b   Jin, Xiaolong ^a  

^a INSTITUTE OF COMPUTING TECHNOLOGY   (China)

^b UNIVERSITY OF ELECTRONIC SCIENCE AND TECHNOLOGY OF CHINA   (China)

Author keywords

Posterior evaluation; Social influence; Word of mouth recommendation

Indexed keywords

MARKETING STRATEGY; POSTERIOR EVALUATION; REAL DATA SETS; SOCIAL INFLUENCE; SOCIAL RELATIONS; STATISTICAL HYPOTHESIS TEST; USER SATISFACTION; WORD-OF-MOUTH RECOMMENDATION;

DATA MINING; INFORMATION RETRIEVAL; STATISTICAL TESTS; WEBSITES;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84863230067     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2124295.2124365     Document Type: Conference Paper

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