What motivates people to purchase Digital Items on virtual community websites? The desire for online self-presentation

Information Systems Research

Volumn 23, Issue 4, 2012, Pages 1232-1245

  Kim, Hee Woong ^a   Chan, Hock Chuan ^b   Kankanhalli, Atreyi ^b  

^a Yonsei University   (South Korea)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Desire for online self presentation; Digital item purchase; Online presentation self efficacy; VC involvement; VC norms; Virtual community

Indexed keywords

PURCHASING; SALES; VIRTUAL REALITY; WEBSITES;

DIGITAL ITEM; SELF EFFICACY; SELF PRESENTATIONS; VC INVOLVEMENT; VC NORMS; VIRTUAL COMMUNITY;

SOCIAL NETWORKING (ONLINE);

EID: 84871605363     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1110.0411     Document Type: Article

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