The long tail or the short tail: The category-specific impact of eWOM on sales distribution

Decision Support Systems

Volumn 51, Issue 3, 2011, Pages 466-479

  Lee, Jung ^a   Lee, Jae Nam ^b   Shin, Hojung ^b  

^a KIMEP UNIVERSITY   (Kazakhstan)

^b Korea University   (South Korea)

Author keywords

eWOM; Long tail theory; Product categorization; Sales distribution; Wilcoxon signed rank test

Indexed keywords

DIFFERENT EFFECTS; DISTRIBUTION PATTERNS; EVALUATION STANDARD; EWOM; LONG TAIL; PRODUCT CATEGORIZATION; PRODUCT TYPES; STATISTICAL SIGNIFICANCE; TEST RESULTS; WILCOXON SIGNED RANK TEST; WORD OF MOUTH;

SALES;

EID: 79955928264     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2011.02.011     Document Type: Article

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