Effects of a mass media campaign to increase physical activity among children: Year-1 results of the VERB campaign

Pediatrics

Volumn 116, Issue 2, 2005, Pages

  Huhman, Marian ^a,c   Potter, Lance D ^b   Wong, Faye L ^a   Banspach, Stephen W ^a   Duke, Jennifer C ^b   Heitzler, Carrie D ^a  

^a NATIONAL CENTER FOR CHRONIC DISEASE PREVENTION AND HEALTH PROMOTION   (United States)

^b WESTAT   (United States)

^c CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

Author keywords

Children; Evaluation; Media campaign; Physical activity

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; AWARENESS; CHILD; CHILD BEHAVIOR; CHILD PARENT RELATION; COHORT ANALYSIS; COMMUNITY CARE; ETHNOLOGY; FOLLOW UP; HEALTH SURVEY; HUMAN; HUMAN EXPERIMENT; INTERNET; INTERVIEW; LONGITUDINAL STUDY; MARKETING; MASS MEDIUM; PHYSICAL ACTIVITY; PRIORITY JOURNAL; PROSPECTIVE STUDY; QUASI EXPERIMENTAL STUDY; SCHOOL HEALTH EDUCATION; SCHOOL HEALTH SERVICE; SELF REPORT; ATTITUDE TO HEALTH; EXERCISE; HEALTH BEHAVIOR; HEALTH PROMOTION; PUBLIC HEALTH SERVICE; SOCIAL MARKETING; TELEVISION; UNITED STATES;

ADOLESCENT; ADVERTISING; ATTITUDE TO HEALTH; CENTERS FOR DISEASE CONTROL AND PREVENTION (U.S.); CHILD; EXERCISE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; SOCIAL MARKETING; TELEVISION; UNITED STATES;

EID: 33644616535     PISSN: 00314005     EISSN: 00314005     Source Type: Journal    
DOI: 10.1542/peds.2005-0043     Document Type: Article

References (36)

1. Williams CL, Hayman LL, Daniels SR, et al. Cardiovascular health in childhood: a statement for health professionals from the Committee on Atherosclerosis, Hypertension, and Obesity in the Young (AHOY) of the Council on Cardiovascular Disease in the Young, American Heart Association. Circulation. 2002;106:143-160
2. Strauss RS, Rodzilsky D, Burack G, Colin M. Psychosocial correlates of physical activity in healthy children. Arch Pediatr Adolesc Med. 2001;155:897-902
3. United States Department of Health and Human Services. Physical Activity and Health: A Report of the Surgeon General. Washington, DC: US Government Printing Office; 1996. DHHS publication S/N 017-023-00196-5. Available at: www.cdc.gov/nccdphp/sgr/sgr.htm. Accessed August 15, 2004
4. Centers for Disease Control and Prevention. Physical activity levels among children aged 9-13 years: United States, 2002. MMWR Morb Mortal Wkly Rep. 2003;52:785-788
5. Grunbaum JA, Kann L, Kinchen S, et al. Youth risk behavior surveillance: United States, 2003. MMWR Surveill Summ. 2004;53(suppl 2):21-25
6. Goran MI, Reynolds KD, Lindquist CH. Role of physical activity in the prevention of obesity in children. Int J Obes Relat Metab Disord. 1999;23(suppl 3):S18-S33
7. Hedley AA, Ogden CL, Johnson CL, Carroll MD, Curtin LR, Flegal KM. Prevalence of overweight and obesity among US children, adolescents, and adults, 1999-2002. JAMA. 2004;291:2847-2850
8. Colditz GA. Economic costs of obesity and inactivity. Med Sci Sports Exerc. 1999;31(suppl):S663-S667
9. Goran MI, Ball GD, Cruz ML. Obesity and risk of type 2 diabetes and cardiovascular disease in children and adolescents. J Clin Endocrinol Metab. 2003;88:1417-1427
10. Roberts DF, Foehr UG, Rideout V. Generation M: Media in the Lives of 8-18 Year Olds. Menlo Park, CA: Kaiser Family Foundation; 2005
11. Flynn BS, Worden JK, Secker-Walker RH, et al. Mass media and school interventions for cigarette smoking prevention: effects 2 years after completion. Am J Public Health. 1994;82:181-188
12. Siegel M, Biener L. The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth study. Am J Public Health. 2000;90:380-388
13. Farrelly MC, Davis KC, Haviland L, Messeri P, Healton CG. Evidence of a dose-response relationship between "truth" anti-smoking ads and youth smoking prevalence. Am J Public Health. 2005;95:425-431
14. Cavill N, Bauman A. Changing the way people think about health-enhancing physical activity: do mass media campaigns have a role? J Sports Sci. 2004;22:771-790
15. Reger B, Cooper L, Booth-Butterfield S, et al. Wheeling Walks: a community campaign using paid media to encourage walking among sedentary older adults. Prev Med. 2002;35:285-292
16. Hillsdon M, Cavill N, Nanchahal K, Diamond A, White IR. National level promotion of physical activity: results from England's ACTIVE for LIFE campaign. J Epidemiol Commun Health. 2001;55:755-761
17. McGuire WJ. Theoretical foundations of campaigns. In: Rice RE, Atkin CK, eds. Public Communication Campaigns. 2nd ed. Newbury Park, CA: Sage; 1991:43-65
18. Bauman A. Commentary on the VERB campaign: perspectives on social marketing to encourage physical activity among youth. Prev Chronic Dis. 2004;1(3). Available at: www.cdc.gov/pcd/issues/2004/jul/04_0054.htm. Accessed June 21, 2004
19. Hornik RC. Public health communication: making sense of contradictory evidence. In: Hornik RC, ed. Public Health Communication: Evidence for Behavior Change. Mahwah, NJ: Lawrence Erlbaum; 2002:1-22
20. Snyder LB, Hamilton MA. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information, and beware the secular trend. In: Hornik RC, ed. Public Health Communication: Evidence for Behavior Change. Mahwah, NJ: Lawrence Erlbaum; 2002:357-384
21. Wong F, Huhman M, Heitzler C, et al. VERB: a social marketing campaign to increase physical activity among youth. Prev Chronic Dis. 2004;1(3). Available at: www.cdc.gov/pcd/issues/2004/jul/04_0043.htm. Accessed August 25, 2004
22. Huhman M, Heitzler C, Wong F. The VERB campaign logic model: a tool for planning and evaluation. Prev Chronic Dis. 2004;1(3) Available at: www.cdc.gov/pcd/issues/2004/jul/04_0033.htm. Accessed August 24, 2004
23. Trost SG, Pate RR, Sallis JF, et al. Age and gender differences in objectively measured physical activity in youth. Med Sci Sports Exerc. 2002;34:350-355
24. Kimm SY, Glynn NW, Kriska AM, et al. Decline in physical activity in black girls and white girls during adolescence. N Engl J Med. 2002;347:709-715
25. Aaron DJ, Storti KL, Robertson RJ, Kriska AM, LaPorte RE. Longitudinal study of the number and choice of leisure time physical activities from mid to late adolescence: implication for school curricula and community recreation programs. Arch Pediatr Adolesc Med. 2002;156:1075-1080
26. Telama R, Yang X, Laakso L, Viikari J. Physical activity in childhood and adolescence as predictor of physical activity in young adulthood. Am J Prev Med. 1997;13:317-323
27. Casady R, Lepkowski J. Stratified telephone survey designs. Surv Methodol. 1993;19:103-113
28. Sallis JF, Strikmiller PK, Harsha DW, et al. Validation of interviewer- and self-administered physical activity checklists for fifth grade students. Med Sci Sports Exerc. 1996;28:840-851
29. Claritas Corp. Claritas Prizm data. San Diego, CA: Claritas Corp; 2004. Available at: www.claritas.com. Accessed September 15, 2004
30. Hornik R, MacLean D, Cadell D, et al. Evaluation of the National Youth Anti-Drug Media Campaign: 2003 Report of Findings: Executive Summary. Washington, DC: Westat; 2003. Report prepared for the National Institute on Drug Abuse (contract N01DA-8-5063)
31. Rubin DB. Estimating causal effects from large data sets using propensity scores. Ann Intern Med. 1997;127:757-763
32. Foster EM. Propensity score matching: an illustrative analysis of dose response. Med Care. 2003;41:1183-1192
33. Dehejia RH, Wahba S. Propensity score matching methods for non-experimental causal studies. Rev Econ Stat. 2002;84:151-161
34. SAS Institute. SAS Procedures Guide, Version 8. Cary, NC: SAS Institute; 1999
35. Siegel DL, Coffey D, Livingston T. The Great Tween Buying Machine: Marketing to Today's Tweens. Ithaca, NY: Paramount Market Publishing; 2001
36. Randolph W, Viswanath K. Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annu Rev Public Health. 2004;25:419-437