The primacy of theory

European Journal of Marketing

Volumn 42, Issue 9-10, 2008, Pages 873-878

  Lee, Nick ^a   Greenley, Gordon ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Marketing environment; Marketing theory; Research

Indexed keywords

EID: 51749121768     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810891046     Document Type: Editorial

References (3)

1. Hammersley, M. (2004), "Theory", in Lewis-Beck, M., Bryman, A. and Liao, T.F. ((Eds), The Sage Encyclopedia of Social Science Research Methods, Sage, Thousand Oaks, CA, p. 1123.
2. Hunt, S.D. (1991), Marketing Theory: The Philosophy of Marketing Science, Irwin, Homewood, IL.
3. Lee, N. and Lings, I. (2008), Doing Business Research: A Guide to Theory and Practice, Sage, London.