How Philip Morris built Marlboro into a global brand for young adults: Implications for international tobacco control

Tobacco Control

Volumn 14, Issue 4, 2005, Pages 262-271

  Hafez, N ^b   Ling, P M ^a,b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; HUMAN; LIFESTYLE; MARKETING; METHODOLOGY; PSYCHOLOGICAL ASPECT; SMOKING; SMOKING CESSATION; SOCIAL PSYCHOLOGY; STANDARD; TOBACCO INDUSTRY;

ADULT; ADVERTISING; HUMANS; LIFE STYLE; MARKETING; SMOKING; SMOKING CESSATION; SOCIAL VALUES; TOBACCO INDUSTRY;

EID: 23744467019     PISSN: 09644563     EISSN: None     Source Type: Journal    
DOI: 10.1136/tc.2005.011189     Document Type: Article

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