Branding vs contract manufacturing: Capability, strategy, and performance

Journal of Business and Industrial Marketing

Volumn 28, Issue 4, 2013, Pages 317-334

  Hsiao, Yung Chang ^a   Chen, Chung Jen ^b  

^a INSTITUTE OF NUCLEAR ENERGY RESEARCH   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Branding; Brands; Business performance; Contract manufacturing; Contract workers; Firm performance; Organizational capabilities; Organizational performance; Strategic choices; Taiwan

Indexed keywords

EID: 84878253401     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621311313910     Document Type: Article

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