Factors influencing brand launch in a global marketplace

Journal of Product Innovation Management

Volumn 24, Issue 5, 2007, Pages 471-485

  Yeniyurt, Sengun ^a,b   Townsend, Janell D ^c   Talay, Mehmet Berk ^d  

^a RUTGERS BUSINESS SCHOOL   (United States)

^b State University of New Jersey

^c OAKLAND UNIVERSITY   (United States)

^d MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AUTOMOTIVE INDUSTRY; DATA REDUCTION; MARKETING; PATENTS AND INVENTIONS; TIME VARYING SYSTEMS;

AUTOMOTIVE BRANDS; MANAGERIAL CONSIDERATION; PSYCHIC DISTANCE;

PRODUCT DEVELOPMENT;

EID: 34548189730     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2007.00264.x     Document Type: Article

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