Fitting strategic resources with product-market strategy: Performance implications

Journal of Business Research

Volumn 61, Issue 4, 2008, Pages 323-331

  Hughes, Paul ^a   Morgan, Robert E ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Performance; Relationships; Resources; Strategy

Indexed keywords

EID: 39649091163     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.06.023     Document Type: Article

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