The multi-channel challenge: A dynamic capability approach

Industrial Marketing Management

Volumn 36, Issue 1, 2007, Pages 10-20

  Wilson, Hugh ^a   Daniel, Elizabeth ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b OPEN UNIVERSITY   (United Kingdom)

Author keywords

Analytic induction; Business to business; Case studies; Dynamic capabilities; Marketing channels; Resource based view

Indexed keywords

EID: 33751418718     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.06.015     Document Type: Article

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