Technological capability, social capital and the launch strategy for innovative products

Industrial Marketing Management

Volumn 36, Issue 4, 2007, Pages 493-502

  Hsieh, Ming Hung ^a   Tsai, Kuen Hung ^b  

^a SHIH CHIEN UNIVERSITY   (Taiwan)

^b NATIONAL TAIPEI UNIVERSITY   (Taiwan)

Author keywords

Launch strategy for innovative products; Social capital; Technological capability

Indexed keywords

EID: 34247116904     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.01.002     Document Type: Article

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