Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences

Journal of Service Management

Volumn 24, Issue 2, 2013, Pages 130-150

  Hellén, Katarina ^a   Gummerus, Johanna ^b  

^a UNIVERSITY OF VAASA   (Finland)

^b HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Consumer experiences; Consumer research; Consumers; Intangibility; Marketing; Marketing theory; Resource type; Service dominant logic; Tangibility

Indexed keywords

EID: 84878245633     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231311323935     Document Type: Article

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