Processing Product Unique Features: Alignability and Involvement in Preference Construction

Journal of Consumer Psychology

Volumn 11, Issue 1, 2001, Pages 13-27

  Zhang, Shi ^a,c   Markman, Arthur B ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035619821     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/15327660152054012     Document Type: Article

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