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Volumn , Issue , 2006, Pages 335-344

Camcorder society: Quality videography in consumer and marketing research

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Indexed keywords


EID: 84055215918     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00035     Document Type: Chapter
Times cited : (49)

References (20)
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  • 4
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  • 5
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    • Videography in marketing and consumer research
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    • Belk, R.W.1    Kozinets, R.V.2
  • 6
    • 0040804821 scopus 로고
    • Some foundations for visual literacy
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    • (1968) Audiovisual Instruction , vol.13 , pp. 961-964
    • Debes, J.1
  • 7
    • 51249186308 scopus 로고
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    • Guba, Egon G. (1981), ‘Criteria for assessing the trustworthiness of naturalistic inquiries’, Educational Communications and Technology Journal, 29 (2), 75-92.
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  • 8
    • 0002965559 scopus 로고
    • Competing paradigms in qualitative research
    • in Norman K. Denzin and Yvonna S. Lincoln (eds), Thousand Oaks, CA: Sage
    • Guba, Egon G. and Yvonna S. Lincoln (1994), ‘Competing paradigms in qualitative research’, in Norman K. Denzin and Yvonna S. Lincoln (eds), Handbook of Qualitative Research, Thousand Oaks, CA: Sage, pp. 105-17.
    • (1994) Handbook of Qualitative Research , pp. 105-117
    • Guba, E.G.1    Lincoln, Y.S.2
  • 9
    • 0001052261 scopus 로고
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    • Heisley, Deborah and Sidney Levy (1991), ‘Autodriving: a photo-elicitation technique’, Journal of Consumer Research, 18 (2), 257-72.
    • (1991) Journal of Consumer Research , vol.18 , Issue.2 , pp. 257-272
    • Heisley, D.1    Levy, S.2
  • 13
    • 38249000281 scopus 로고
    • An ethnographic study of an urban periodic marketplace: Lessons from the Midville farmers’ market
    • Fall
    • McGrath, Mary Ann, John F. Sherry and Deborah D. Heisley (1993), ‘An ethnographic study of an urban periodic marketplace: lessons from the Midville farmers’ market’, Journal of Retailing, 63 (Fall), 280-319.
    • (1993) Journal of Retailing , vol.63 , pp. 280-319
    • McGrath, M.A.1    Sherry, J.F.2    Heisley, D.D.3
  • 14
    • 0141614314 scopus 로고    scopus 로고
    • Art as life-life as art: The embeddedness of art in life and life in art in postmodernity
    • ed. Richard A. Goodman (ed.), Lanham, MD:Lexington Books
    • Meamber, Laurie A. (1999), ‘Art as life-life as art: the embeddedness of art in life and life in art in postmodernity’, ed. Richard A. Goodman (ed.), Modern Organizations and Emerging Conundrums, Lanham, MD:Lexington Books, pp. 184-99.
    • (1999) Modern Organizations and Emerging Conundrums , pp. 184-199
    • Meamber, L.A.1
  • 16
    • 21844517698 scopus 로고
    • Images in advertising: The need for a theory of visual rhetoric
    • September
    • Scott, Linda (1994), ‘Images in advertising: the need for a theory of visual rhetoric’, Journal of Consumer Research, 21 (September), 252-73.
    • (1994) Journal of Consumer Research , vol.21 , pp. 252-273
    • Scott, L.1
  • 17
    • 0036374515 scopus 로고    scopus 로고
    • A role for poetry in consumer research
    • Sherry, John F. and John W. Schouten (2002), ‘A role for poetry in consumer research’, Journal of Consumer Research, 29 (2), 218-34.
    • (2002) Journal of Consumer Research , vol.29 , Issue.2 , pp. 218-234
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  • 18
    • 0002536720 scopus 로고
    • Eureka and other tests of significance: A new look at evaluating interpretive research
    • in G. Gorn M. Goldberg and R. Pollay (eds), Provo, UT: Association for Consumer Research
    • Thompson, Craig (1991), ‘Eureka and other tests of significance: a new look at evaluating interpretive research’, in G. Gorn M. Goldberg and R. Pollay (eds), Advance in Consumer Research, vol. 17, Provo, UT: Association for Consumer Research, pp. 25-30.
    • (1991) Advance in Consumer Research , vol.17 , pp. 25-30
    • Thompson, C.1
  • 19
    • 33645052819 scopus 로고    scopus 로고
    • Is a cinema studies degree the new M.B.A.?
    • March
    • Van Ness, Elizabeth (2005), ‘Is a cinema studies degree the new M.B.A.?', New York Times, 6 (March) (http:// interactive.usc.edu/archives/003968.html).
    • (2005) New York Times , vol.6
    • Van Ness, E.1
  • 20
    • 0001773473 scopus 로고
    • Assessing trustworthiness in naturalistic consumer research
    • in Elizabeth Hirschman (ed.), Provo, UT: Association for Consumer Research
    • Wallendorf, Melanie and Russell W. Belk (1989), ‘Assessing trustworthiness in naturalistic consumer research’, in Elizabeth Hirschman (ed.), Interpretive Consumer Research, Provo, UT: Association for Consumer Research, pp. 69-84.
    • (1989) Interpretive Consumer Research , pp. 69-84
    • Wallendorf, M.1    Belk, R.W.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.