The paradoxical relationships between marketing and vulnerability

Journal of Public Policy and Marketing

Volumn 28, Issue 1, 2009, Pages 124-127

  Shultz II, Clifford J ^a   Holbrook, Morris B ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Consumer vulnerability; Cultural capital; Economic capital; Marketing system; Social welfare

Indexed keywords

EID: 70349225795     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.1.124     Document Type: Review

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