Driving factors of post adoption behavior in mobile data services

Journal of Business Research

Volumn 64, Issue 11, 2011, Pages 1212-1217

  Choi, Hun ^a   Kim, Youngchan ^b   Kim, Jinwoo ^b  

^a Catholic University of Pusan   (South Korea)

^b Department of Innovation and Entrepreneurial Marketing   (South Korea)

Author keywords

Logistic regression; Mobile data service; Motivation; Post adoption behavior; Service type

Indexed keywords

EID: 80053320480     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.06.025     Document Type: Article

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