Is t he dev il in t he det ails?: The signaling effect of numerical precision in env ironment al adv ert ising claims

Journal of Advertising

Volumn 41, Issue 4, 2012, Pages 103-117

  Xie, Guang Xin ^a   Kronrod, Ann ^b  

^a UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84876707832     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2012.10672460     Document Type: Article

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