The ease-of-computation effect: The interplay of metacognitive experiences and naive theories in judgments of price differences

Journal of Marketing Research

Volumn 46, Issue 1, 2009, Pages 81-91

  Thomas, Manoj ^a   Morwitz, Vicki G ^b  

^a The Samuel Curtis Johnson Graduate School of Management   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Behavioral pricing; Cognitive ease; Fluency; Numerical difference

Indexed keywords

EID: 60349107653     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.1.81     Document Type: Article

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