The sources and consequences of the fluent processing of numbers

Journal of Marketing Research

Volumn 48, Issue 2, 2011, Pages 327-341

  King, Dan ^a   Janiszewski, Chris ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Advertising; Branding; Choice; Consumer behavior; Processing fluency

Indexed keywords

EID: 79955416639     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.2.327     Document Type: Article

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