Corporate stadium sponsorships, signaling theory, agency conflicts, and shareholder wealth

Journal of Advertising Research

Volumn 42, Issue 6, 2002, Pages 16-32

  Clark, John M ^a   Cornwell, T Bettina ^b   Pruitt, Stephen W ^a  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23844558201     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR.42.6.16     Document Type: Article

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