Bicultural self-defense in consumer contexts: Self-protection motives are the basis for contrast versus assimilation to cultural cues

Journal of Consumer Psychology

Volumn 23, Issue 2, 2013, Pages 175-188

  Mok, Aurelia ^a   Morris, Michael W ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Automaticity; Bicultural identity integration; Cultural priming; Defensive behavior; Self protection

Indexed keywords

EID: 84875088278     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2012.06.002     Document Type: Article

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