Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences

Journal of Consumer Research

Volumn 34, Issue 4, 2007, Pages 546-555

  Hamilton, Rebecca W ^a   Thompson, Debora Viana ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36749034851     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/520073     Document Type: Article

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