Biases in valuation vs. usage of innovative product features

Marketing Science

Volumn 27, Issue 6, 2008, Pages 1083-1096

  Meyer, Robert J ^a,b   Zhao, Shenghui ^b   Han, Jin K ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Hyperbolic discounting; Judgment under uncertainty; New product adoption; Optimism bias; Option theory; Projection bias

Indexed keywords

EID: 60849108937     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0367     Document Type: Article

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