Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior

Journal of Consumer Research

Volumn 35, Issue 5, 2009, Pages 810-822

  Tanner, Robin J ^a   Carlson, Kurt A ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 58749109267     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/593690     Document Type: Article

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