Reversed-polarity items and scale unidimensionality

Journal of the Academy of Marketing Science

Volumn 24, Issue 4, 1996, Pages 366-374

  Herche, Joel ^a   Engelland, Brian ^b  

^a UNIVERSITY OF THE PACIFIC   (United States)

^b UNIVERSITY OF EVANSVILLE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030507392     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070396244007     Document Type: Article

References (16)

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