Order and scale of market entry, firm resources, and performance

European Journal of Marketing

Volumn 41, Issue 5-6, 2007, Pages 590-607

  Rodríguez Pinto, Javier ^a   Gutiérrez Cillán, Jesús ^a   Rodríguez Escudero, Ana I ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Competitive strategy; Market entry; New products; Profit; Spain

Indexed keywords

EID: 34249676235     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710737633     Document Type: Review

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