In praise of retrospective surveys

Journal of Marketing Management

Volumn 24, Issue 9-10, 2008, Pages 929-944

  East, Robert ^a   Uncles, Mark D ^b  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Research methods; Retrospective surveys; Surveys; WOM; Word of mouth; Word of mouth

Indexed keywords

EID: 77955926399     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X381975     Document Type: Article

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