Ushering buyers into electronic channels: An empirical analysis

Information Systems Research

Volumn 23, Issue 4, 2012, Pages 1212-1231

  Langer, Nishtha ^a   Forman, Chris ^b   Kekre, Sunder ^c   Sun, Baohong ^d  

^a INDIAN SCHOOL OF BUSINESS   (India)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

^d Cheung Kong Graduate School of Business   (United States)

Author keywords

Buyer heterogeneity; Channel choice; Electronic markets

Indexed keywords

COSTS; DIGITAL STORAGE; ECONOMIC AND SOCIAL EFFECTS; ELECTRONIC COMMERCE; TELECOMMUNICATION INDUSTRY;

ALLOCATION DECISION; BUYER HETEROGENEITY; CHANNEL CHOICE; DISCRETE CHOICE MODELS; ELECTRONIC CHANNELS; ELECTRONIC MARKET; PARAMETER ESTIMATE; UNDERLYING FACTORS;

SALES;

EID: 84871556048     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1110.0410     Document Type: Article

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