Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings

Journal of Business Ethics

Volumn 111, Issue 4, 2012, Pages 551-565

  Brunk, Katja H ^a  

^a EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY   (Germany)

Author keywords

Brand perceptions; Construct conceptualisation; Consumer meanings; Consumer perceived ethicality (CPE); Corporate ethics; Corporate social responsibility (CSR); Scale development

Indexed keywords

EID: 84871315701     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-012-1339-x     Document Type: Article

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