One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions

Journal of Business Research

Volumn 64, Issue 2, 2011, Pages 134-141

  Brunk, Katja H ^a   Blümelhuber, Christian ^a  

^a SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT   (Belgium)

Author keywords

Consumer perceived ethicality (CPE); Corporate ethics; Corporate social responsibility (CSR); Ethical consumption; Perception and impression formation; Qualitative research; Sustainable consumption

Indexed keywords

EID: 78650308939     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.02.009     Document Type: Article

References (44)

1. Anderson N.H. Foundations of Information Integration Theory 1981, Academic Press, New York, NY.
2. Anderson N.H. A Functional Theory of Cognition 1996, Lawrence Erlbaum, Mahwah, NJ.
3. Asch S.E. Social Psychology 1957, Prentice-Hall, Englewood Cliffs, NJ.
4. Asch S.E., Zuiker H. Thinking about persons. J Pers Soc Psychol 1984, 46:1230-1240.
5. Berens G., Van Riel C., Van Bruggen G. Corporate associations and consumer product responses: the moderating role of corporate brand dominance. J Mark 2005, 69(3):35-48.
6. Berry H., McEachern M. Informing ethical consumers. The Ethical Consumer 2005, 69-87. Sage, London, UK. R. Harrison, T. Newholm, D. Shaw (Eds.).
7. Biehal G.J., Sheinin D.A. The influence of corporate messages on the product portfolio. J Mark 2007, 71(2):12-25.
8. Brown T.J., Dacin P.A. The company and the product: corporate associations and consumer product responses. J Mark 1997, 61(1):68-84.
9. Brunk K.H. Exploring origins of ethical company/brand perceptions - a consumer perspective of corporate ethics. J Bus Res 2010, 63(3):255-262.
10. Cadotte E.R., Turgeon N. Dissatisfiers and satisfiers: suggestions from consumer complaints and compliments. J Consum Satis Dissatis Complain Behav 1988, 1:74-79.
11. Charmaz K. Grounded theory in the 21st century. The Sage Handbook of Qualitative Research 2005, 507-535. Sage, Thousand Oaks, CA. N.K. Denzin, Y.S. Lincoln (Eds.).
12. Cohn D.Y. Commentary essay on "exploring origins of ethical company/brand perceptions- a consumer perspective of corporate ethics". J Bus Res 2010, 63(12):1267-1268.
13. Creyer E.H., Ross W.T. The impact of corporate behavior on perceived product value. Mark Lett 1996, 7(2):173-185.
14. Creyer E.H., Ross W.T. The influence of firm behavior on purchase intention: do consumers really care about business ethics?. J Consum Mark 1997, 14(6):421-432.
15. De Pelsmacker P., Driesen L., Rayp G. Do consumers care about ethics? Willingness to pay for fair-traded coffee. J Consum Affairs 2005, 39:363-387.
16. Fiske S.T., Taylor S.E. Social Cognition 1991, McGraw Hill, Singapore. 2nd ed.
17. Folkes V.S., Kamins M.A. Effects of information about firms' ethical and unethical actions on consumer attitudes. J Consum Psychol 1999, 8(3):243-259.
18. Fombrun C.J., Rindova V.P. The road to transparency: reputation management at Royal Dutch/Shell. The Expressive Organisation 2000, 77-96. Oxford University Press, Oxford, UK. M. Schultz, M.J. Hatch, M.H. Larsen (Eds.).
19. Gürhan-Canli Z., Batra R. When corporate image affects product evaluations: the moderating role of perceived risk. J Mark Res 2004, 41:197-205.
20. Herzberg F.B., Mausner B., Snyderman B.B. The Motivation to Work 1959, Wiley, New York, NY. 2nd ed.
21. Joyner B.E., Payne D. Evolution and implementation: a study of values, business ethics and corporate social responsibility. J Bus Ethics 2002, 41:297-311.
22. Kahneman D., Tversky A. Prospect theory: an analysis of decision under risk. Econometrica 1979, 47(2):263-291.
23. Kano N. Attractive quality and must-be quality. Hinshitsu J Jpn Soc Qual Control 1984, 14(2):39-48.
24. Kunda Z., Sinclair L., Griffin D. Equal ratings but separate meanings: stereotypes and the construal of traits. J Pers Soc Psychol 1997, 72:720-734.
25. Kvale S. Interviews: An Introduction to Qualitative Research Interviewing 1996, Sage, Thousand Oaks, CA.
26. Lichtenstein D.R., Drumwright M.E., Braig B.M. The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. J Mark 2004, 68(3):16-32.
27. Luo X., Bhattacharya C.B. Corporate social responsibility, customer satisfaction, and market value. J Mark 2006, 70(3):1-18.
28. Lynch J.G. Uniqueness issues in the decompositional modeling of multiattribute overall evaluations: an information integration perspective. J Mark Res 1985, 22:1-19.
29. Madrigal R., Boush D.M. Social responsibility as a unique dimension of brand personality and consumers' willingness to reward. Psychol Mark 2008, 25(6):538-564.
30. McCracken G. The Long Interview 1988, Sage, Newbury Park, CA.
31. Mohr L.A., Webb D.J. The effects of corporate social responsibility and price on consumer responses. J Consum Affairs 2005, 39:121-147.
32. Nilsson-Witell L., Fundin A. Dynamics of services attributes: a test of Kano's theory of attractive quality. Int J Serv Industry Manage 2005, 16(2):152-168.
33. Oliver R.L. Attribute need fulfillment in product usage satisfaction. Psychol Mark 1995, 12:1-17.
34. Sen S., Bhattacharya C.B. Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. J Mark Res 2001, 38(2):225-243.
35. Sherwin D.S. The ethical roots of the business system. Harvard Bus Rev 1983, 183-192. Nov-Dec.
36. Silverman D. Doing Qualitative Research: A Practical Handbook 2000, Sage, London, UK.
37. Skowronski J.J., Carlston D.E. Social judgment and social memory: the role of cue diagnosticity in negativity, positivity and extremity biases. J Pers Soc Psychol 1987, 52:689-699.
38. Spiggle S. Analysis and interpretation of qualitative data in consumer research. J Consum Res 1994, 21(3):491-503.
39. Strauss A., Corbin J. Basics of qualitative research: grounded theory procedures and techniques 1990, Sage, Newbury Park, CA.
40. Swan J.E., Combs L.J. Product performance and consumer satisfaction: a new concept. J Mark 1976, 40:25-33.
41. Tversky A., Kahneman D. Advances in prospect theory: cumulative representation of uncertainty. J Risk Uncertainty 1992, 5:297-323.
42. Vantomme D., Geuens M., De Houwer J., De Pelsmacker P. Explicit and implicit determinants of ethical consumerism. Adv Consum Res 2006, 33:699-703.
43. Vargo S.L., Nagao K., He Y., Morgan F.W. Satisfiers, dissatisfiers, criticals, and neutrals: a review of their relative effects on customer (dis)satisfaction. Acad Mark Sci Rev 2007, 11(2).
44. Worcester R., Dawkins J. Surveying ethical and environmental attitudes. The Ethical Consumer 2005, 189-203. Sage, London, UK. R. Harrison, T. Newholm, D. Shaw (Eds.).