Commentary essay on "exploring origins of ethical company/brand perceptions - A consumer perspective of corporate ethics"

Journal of Business Research

Volumn 63, Issue 12, 2010, Pages 1267-1268

  Cohn, Deborah Y ^a  

^a NEW YORK INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Brand misconduct; Consumer perception of ethics; Consumers; Corporate ethics; CPE

Indexed keywords

EID: 77958180493     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.09.004     Document Type: Note

References (10)

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