The managerial ability to control the varied behaviour of regular customers in retailing: Interformat differences

Journal of Retailing and Consumer Services

Volumn 12, Issue 3, 2005, Pages 151-164

  Berne, Carmen ^a   Mugica, Jose M ^b   Rivera, Pilar ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b DEPARTMENT OF BUSINESS ADMINISTRATION   (Spain)

Author keywords

Customer varied behaviour; Multi sample; Retailing; Store format; Variety seeking

Indexed keywords

MANAGEMENT; RETAILING;

EID: 14844341229     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2004.05.003     Document Type: Article

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