How complementarity and substitution alter the customer satisfaction-repurchase link

Journal of Marketing

Volumn 74, Issue 6, 2010, Pages 111-127

  Voss, Glenn B ^a   Godfrey, Andrea ^b   Seiders, Kathleen ^c  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c BOSTON COLLEGE   (United States)

Author keywords

Complementarity; Customer satisfaction; Repurchase behavior; Satiation; Substitution

Indexed keywords

EID: 78349299808     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.6.111     Document Type: Article

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