Tourist destination brand equity and internal stakeholders: An empirical research

Journal of Vacation Marketing

Volumn 18, Issue 4, 2012, Pages 327-340

  Sartori, Andrea ^a   Mottironi, Cristina ^a   Corigliano, Magda Antonioli ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Brand equity; brand management; destination branding; internal marketing; internal stakeholders

Indexed keywords

EID: 84868274872     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766712459689     Document Type: Article

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